Our Technology

With only a business name and address, Planck’s artificial intelligence data platform creates all relevant underwriting insights within seconds, with over 90% accuracy & coverage.

Data Collection

Through Planck’s API a business name and its address (or addresses) are being received. Then, Planck scans 1000’s of resources inc. industry specific sources, social networks, review sites, business websites and profiles, public records, governmental databases and more to find all the relevant pieces of information about this business entity.

In order to ensure high levels of accuracy, we’ve developed our proprietary entity matching algorithms that verifies the exact relationship between the business entity and the information that was found, being agnostic to possible inaccuracies and misleading information that might not be visible to the human eyes.

Data Processing

Each data piece is being analyzed by our proprietary Artificial Intelligence capabilities including computer vision, NLP, unstructured data analysis and others.
During this phase Planck interprets millions of data points about a business turning them into valuable information.

Image Processing

Understand the content of an image by encapsulating powerful machine and deep learning models. It quickly classifies images into thousands of categories (such as “roof” and “siding"), detects individual objects (e.g. “Ladder”) and faces within images, and reads printed words contained within images.

Natural Language Processing

Reveal the structure and meaning of text both through powerful pre-trained machine learning models. Extract information about people (such as the business owner and other employees), events, services, products and much more mentioned in reviews, text documents, news articles, or blog posts.

Open and Public Data Records Analysis

Leverage the huge amount of public data recorded and published by local, state, and federal governments. Detect and extract thousands of records that refer to the same entity across hundreds of different public data sources, including licenses, permits, violations, inspections, maps and many more.

Unstructured Web
Analysis

Transforms information from massive amount of public web pages into instantly usable data, by powerful crawlers. It is quick to fetch pages and extract thousands of unstructured data (such as products, dishes, services etc).

Satellite and Geo Location Analysis

Using satellite images, maps and layers, Planck's Artificial Intelligence platform is able to analyze the property attributes as well as external risk related facilities, for example distance to a fire station and other geo related insights.

Creating The Truth

Through the last phase, deep learning algorithms are crunching the data pieces in order to find the actual truth about the business.

Our deep learning algorithms are continuously being trained on “gold data”, verified information about a business, to ensure the highest accuracy in the market.

In this phase all the information that was extracted from the data that was collected is being aggregated and analyzed in order to answer all the relevant underwriting questions and risk factors.

Our Technology

Data Collection

Data Processing

Creating The Truth

Want to Learn How Planck’s Data Platform Can Benefit Your Business?